Privacy Policy

Who We Are

Reload Marketing Group (“Reload,” “we,” “us,” or “our”) is a marketing agency based in Canada. We operate the website at reloadmarketing.ca and provide marketing, web design, SEO, and business strategy services to small and medium-sized businesses.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, contact us, or engage our services. It applies to all personal information collected by Reload Marketing Group, whether online or offline.

By using our website or engaging our services, you consent to the collection and use of your information as described in this policy, in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

Information We Collect

We collect personal information that you voluntarily provide to us and information collected automatically when you visit our website.

Information you provide directly:

• Name and contact details (email address, phone number, business name) when you complete a contact form, audit request, or newsletter sign-up
• Business information you share during consultations, audit intake forms, or project onboarding
• Payment information processed through our secure payment provider (we do not store card details)
• Communications you send us by email or through contact forms

Information collected automatically:

• IP address, browser type, and device information
• Pages visited, time spent on pages, and referring URLs
• Cookie data (see Section 5)
• Form interaction and conversion events via analytics tools

How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to enquiries — when you contact us or submit an audit request, we use your information to respond and follow up
• To deliver services — personal and business information shared during onboarding is used to provide the marketing services you've engaged us for
• To send the newsletter — if you subscribe, we send periodic marketing guides and updates; you may unsubscribe at any time
• To improve our website — analytics data helps us understand how visitors use our site and where we can improve
• To comply with legal obligations — we retain certain records as required by Canadian law

We will not use your personal information for any purpose other than those listed above without your consent, except as required by law.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share information in the following limited circumstances:

• Service providers — we use third-party tools for email delivery, CRM, analytics, and payment processing. These providers access only the data necessary to perform their service and are contractually bound to protect it.
• Legal requirements — we may disclose information if required by law, court order, or regulatory authority.
• Business transfers — in the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to the same privacy protections.

All third-party service providers used by Reload Marketing Group are required to handle personal information in a manner consistent with PIPEDA and this policy.

Cookies & Tracking

Our website uses cookies and similar technologies to improve your experience, analyse traffic, and understand how visitors use our site.

Types of cookies we use:

• Essential cookies — required for the website to function. Cannot be disabled.
• Analytics cookies — help us understand visitor behaviour (e.g., Google Analytics). These are anonymised where possible.
• Marketing cookies — used to track conversions from paid advertising (e.g., Google Ads). Only active if you have engaged with our ads.

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality. A cookie consent banner is displayed on your first visit, and you may update your preferences at any time.

Data Retention

We retain personal information only as long as necessary for the purposes described in this policy, or as required by law.

• Enquiry and audit form submissions — retained for up to 3 years after last contact
• Client project records — retained for 7 years following project completion, as required for tax and accounting purposes
• Newsletter subscribers — retained until you unsubscribe or request deletion
• Analytics data — aggregated and anonymised after 26 months

When personal information is no longer required, it is securely deleted or anonymised.

Your Rights Under PIPEDA

As a Canadian resident, you have the following rights with respect to your personal information:

• Access — you may request a copy of the personal information we hold about you
• Correction — you may request that inaccurate information be corrected
• Withdrawal of consent — you may withdraw consent for optional uses (such as marketing email) at any time
• Deletion — you may request deletion of your personal information, subject to legal retention requirements
• Complaint — if you believe your privacy rights have been violated, you may file a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, contact us at the address in Section 11. We will respond within 30 days.

Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include:

• SSL/TLS encryption for all data transmitted through our website
• Access controls limiting data access to personnel who need it to perform their job
• Secure, password-protected systems with multi-factor authentication
• Regular review of our data handling practices

No method of transmission or storage is 100% secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

Third-Party Links

Our website may contain links to third-party websites. These sites have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policy of any third-party site you visit through a link on our website.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you by email.

Continued use of our website or services after a policy update constitutes your acceptance of the revised policy.

Contact Us

For questions about this Privacy Policy, to exercise your rights, or to make a privacy-related complaint, contact our Privacy Officer: